Thursday, 19 April 2007

Why was the iPod so significant?

The launch of the iPod, a product of Apple, in 2001, saw the start of an incredible new fashion statement, as well as a whole range of state of the art personal music players. Apple's software, iTunes, used to transfer music to the devices, is a free jukebox application which stores an entire music library on the user's computer. It can play, rip, and burn music from a CD, and transfer photos, videos, games and calendars to supporting models.

Apple focused its development on the iPod's unique user interface and its ease of use, rather than on technical capability. It has become something much more than a consumer product: an icon, a status indicator and an indispensable part of the owner's life. iPods not only give constant access to entire collections of songs and CDs, but membership to an implicit society that continues to transform the way music will be consumed in the future.

Apple wasn't the first company to come out with a player, but the earlier ones were either low-capacity toys that played the same few songs, or huge things with impenetrable controls. Apple's device is not only powerful and easy to use, but has an incandescent style that has captured the desires of millions around the world.

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